Before a customer visits your website a search engine is consulted first.
The chance of a search engine referring a website to a visitor is strongly dependent on the content of the website: are the topics relevant to the body content, is the structure logical, does the page reflect the search query?
The reality of present website copy-writing is appeasement of both human and robot; we provide quality content written here, in California, by fluent English speakers.
The days of spamming keywords are over – search engines are getting smarter and approach levels of artificial intelligence. If the content is spam – the content is penalized; if it is well written with reader and robot in mind then it succeeds.
For the human aspect – well written content can make or break a sale. And for the robot – search engines analyze the writing and determine the subject of said writing; by applying arithmetic to the writing search engines are encouraged to select the correct subject to apply to this article.
For more information about content and copywriting services contact us.