// GLOSSARY INDEX34 TERMS
  • Advanced Custom Fields (ACF) on WordPress for structured page content, repeatable blocks, and editor-friendly layouts. Standard on LegitWebs Genesis builds alongside Gravity Forms.

  • AI Optimization extends SEO with structured discovery endpoints (llms.txt, ai-discovery.json, ADP) so AI crawlers and assistants can index, summarize, and recommend your business accurately.

  • Static site framework LegitWebs uses for Modern Stack builds. Island architecture ships little or no client JavaScript by default, which helps Core Web Vitals and keeps the front end fast.

  • A content section for articles, news, and updates. A maintained blog signals relevance to search engines and gives returning visitors a reason to come back.

  • BookingPress handles online scheduling, calendar integration, and booking workflows on WordPress. Used where clients need charter bookings, appointments, or service slots tied to Google Calendar.

  • Up-front work on business name, domain choice, and brand identity for launches and rebrands. I help clients land names and domains they would not have found on their own, then carry that identity into the build. Pair with LOGO when a custom mark is part of the launch.

  • A distributed network of edge servers that caches static assets closer to visitors, reducing load times globally.

  • Cloudflare as the security and delivery perimeter: registrar or DNS, global CDN caching, DDoS mitigation, WAF and bot filtering, and TLS termination in front of the origin. Applies to WordPress and other origins as well as Modern Stack builds. Does not by itself mean the site is edge-hosted; that is the EDGE scope on static or SSG Modern Stack builds.

  • Google metrics measuring loading (LCP), interactivity (INP), and visual stability (CLS). LegitWebs builds every site to pass these thresholds.

  • WordPress engineered from the ground up on Genesis (child theme, no page-builder bloat) so you can edit pages and posts without a developer on retainer. Standard LegitWebs stack: Genesis, Cybermaps, Gravity Forms, LiteSpeed or Varnish.

  • Cyber Edge is the next-gen build lane for businesses that want a site that feels premium, loads in a blink, and stays online when traffic spikes. Custom design, edge delivery, and SEO baked in from day one, without plugin bloat or page-builder drag.

  • Site features for creating, sharing, and preserving memorial pages (commonly pet memorials). Scoped as a niche build type in the portfolio.

  • Online store scope: product catalogs, cart, checkout, and payment integration. Often scoped on Enterprise tier or as a custom WordPress/WooCommerce add-on.

  • Deploying static or SSG output at the CDN edge so pages load from a nearby node instead of a distant origin, cutting latency and server load. Standard on Modern Stack builds (Astro, Hugo, Cloudflare Pages, or equivalent). Distinct from CF, which covers DNS, security, and CDN in front of any origin without requiring edge-hosted static delivery.

  • A lightweight, SEO-optimized WordPress theme framework used as the foundation for all LegitWebs WordPress builds. Child themes keep markup clean and updates manageable.

  • WordPress plugin for contact, quote, and intake forms: conditional fields, notifications, spam protection, and integrations. Standard on LegitWebs WordPress builds.

  • Go-based static site generator used for select Modern Stack builds. Fast compile times, flexible templating, and output suited to content-heavy or multi-lingual sites.

  • Lead-capture forms on your site (contact, quote, or project intake). On WordPress builds these are typically powered by Gravity Forms with notifications and spam filtering.

  • Custom client-side experiences beyond static pages: maps, calculators, games, or HUD-style interfaces. Implemented with purposeful JavaScript, not a heavy page builder.

  • A programmatic rollout of 20–100 geo-targeted landing pages designed to dominate local search across an entire service radius.

  • Custom logo and mark design scoped as part of a build when the client needs brand identity, not a stock icon dropped into a template.

  • Modern Stack builds with multi-language support: localized pages, routing, and content for serving audiences in more than one language.

  • High-performance web server software used on LegitWebs private hosting infrastructure for sub-second page delivery.

  • Payment gateway integration for accepting cards and online payments on WordPress builds: Stripe checkout, deposits, and booking payment flows scoped per project.

  • Layout, typography, and assets that adapt to phone, tablet, and desktop viewports. Baseline on every LegitWebs build; mobile-first where the industry converts on small screens.

  • Structured data embedded in HTML that helps search engines understand business type, services, reviews, and location.

  • Search engine optimization: semantic HTML, crawlable structure, performance, and content signals so Google and other engines can index and rank your pages. SEO foundation is included on every LegitWebs build.

  • A geo-targeted landing page (often on a satellite domain) built to rank for city x service queries and route leads to a central intake site, not a form on the landing domain itself. Related to Local Search Matrix deployments.

  • Pre-built HTML, CSS, and assets served without a database or server-side page builder at request time. Faster, more secure, and cheaper to host than dynamic stacks for marketing sites.

  • Pre-rendering pages at build time into static HTML for maximum speed and security; the approach used by Astro and Hugo.

  • Server-side and code-level optimizations (crawlability, indexability, site speed, structured data) that form the foundation of search visibility.

  • LegitWebs builds and hosts websites behind the scenes while partner agencies bill and manage the client relationship.

  • Emergency recovery service for hacked, broken, or locked-down WordPress sites, diagnosis, threat neutralization, and secure restoration.